'Linen, the more you wash it, the better it gets. Like wine, but for clothes.'

 

🌿 Linen is one of those fabrics that we could call the cool veteran of clothing. Used since ancient times, it has dressed Egyptian pharaohs and Roman nobles. But don't be fooled by its venerable age: linen is more current than ever, especially when it comes to sustainability. It is the gentleman of fabrics, elegant, durable, and with a green heart.

Why is Linen the Right Choice?

🌍 Environmental Benefits

Water Saving

• Flax is a camel among textile plants: it requires much less water compared to other crops like cotton.

  • It takes about 650 liters of water to produce 1 kg of flax fiber, while for 1 kg of cotton it takes up to 10,000 liters¹.

  • In some regions, such as Northern Europe, flax grows thanks to natural rainfall, completely eliminating the need for additional irrigation.²

Sustainable Cultivation

• Pesticides? No, thank you! Flax is naturally resistant to diseases and pests, reducing the need for chemical pesticides.

  • Only 0.4% of pesticides used worldwide are intended for flax, compared to the 16% used for cotton³.

• Improves Soil Quality: the deep roots of flax help prevent soil erosion and improve its structure. It's like a rejuvenating massage for the earth.

Zero Waste

• From the flax plant, nothing is wasted: every part is used.

  • Long fibers: for high-quality fabrics.

  • Cut fiber: for luxury paper and insulating materials.

  • Flax seeds: used in food and to produce flax oil rich in Omega-3.⁴

👩‍🌾 Positive Social Impact

Support for Agricultural Communities

• Local Cultivation: Europe is the world leader in flax production, with France, Belgium, and the Netherlands at the forefront.⁵ Supporting flax means supporting the local economy and traditional farming practices.

Traditional Practices

• Craftsmanship and Culture: the processing of linen keeps ancient artisanal traditions alive. It is a cultural heritage to wear with pride.

🌱 Benefits for Consumers

Unmatched Comfort

• Summer Fresh: linen can absorb up to 20% of its weight in moisture without feeling wet, keeping you cool and dry.⁶ Wearing it is like having a natural air conditioner on you.

Durability

• Extraordinary Resistance: linen is one of the strongest natural fibers.

  • Linen fibers are up to 30% stronger than cotton..⁷

• The More You Use It, The Better It Is: it becomes softer and more comfortable with every wash. It's the only case where aging is an advantage.

Hypoallergenic and Antibacterial

• Skin Friend: ideal for those with sensitive skin or allergies. Linen has natural antibacterial properties, helping to reduce odors and irritations.⁸

Thought-Provoking (And Smiling) Facts

• Reduced Emissions: linen production emits up to 75% less CO₂ compared to polyester and 33% less compared to organic cotton.⁹

• CO₂ Absorption: during growth, 1 hectare of flax absorbs 3.7 tons of CO₂¹⁰. It's as if flax has a secret passion for cleaning the air.

The Path of Linen

Sustainable Agricultural Practices

Ecological Cultivation

• Crop Rotation: flax is often alternated with other crops, improving soil health and reducing the incidence of pests.

• Zero Additional Irrigation: in European temperate climates, flax grows with only natural precipitation.

Natural Processing

Maceration

• Natural Process: maceration can take place in the field, utilizing the night humidity and the day's sun to separate the fibers. No chemicals, just Mother Nature at work.

Transformation

• Traditional Techniques: the processing of fibers occurs using mechanical methods, preserving the environment.

• Sustainable Innovation: new technologies improve energy efficiency and reduce waste.

Join the Change

Discover our garments made with high-quality certified linen. Each product is a mix of style, tradition, and sustainability. Wearing linen is not just a fashion choice, but a declaration of love for the planet.

Follow the link, explore our organic linen collection: [Organic Linen]

Choosing linen means supporting a sustainable and responsible fashion. It’s a small gesture that makes a big difference.

 

🌿 Make a difference in style. Together we can weave a greener future. And with linen, it will be even cooler! 💚

1-Source: European Confederation of Flax and Hemp (CELC)

2-Source: Masters of Linen - "Flax and Linen, A Natural Commitment"

3-Source: FAO - Food and Agriculture Organization of the United Nations

4-Source: International Linen and Hemp Confederation

5-Source: CELC - Statistics on European Flax Production

6-Source: Textile Exchange - "Linen Fiber Study"

7-Source: "Handbook of Textile Fibres" by J. Gordon Cook

8-Source: Journal of Applied Microbiology - "Antimicrobial properties of flax fibers"

9-Source: Life Cycle Assessment by Biovision & Quantis

10-Source: European Flax & Hemp Confederation - "Environmental Benefits of Flax"