Spring Summer Collection ECO URBAN GIRL

Bright colors, youthful lines, for fresh and sustainable fashion 

Each collection brings with it a long journey and meticulous work. I can say that the development of this collection began 3 years ago. Three years ago, my atelier was born. Three years ago I dreamed of proposing a certain type of fashion. Three years ago I thought of creating complete outfits, with interchangeable components, that could be used by every woman, even the most ordinary one, a woman like me, on every occasion of her life. 

This means garments that can be functional and beautiful, to be able to accompany us to work, to a party, a ceremony, an aperitif, to go shopping, to university, to the cinema... in short, garments that are suitable for every situation. The "fil rouge" of this concept was characterized and always will be by two cornerstones, sustainability and craftsmanship. The concepts of "minimal impact", the quality of workmanship, respect for one's body and the environment included as values ​​in the design process. 
I believe this collection is the first truly "mature" one, so to speak, and which fully embraces everything I wanted to achieve by inaugurating my atelier and promoting my concept.
For the occasion I inserted a new yarn, thanks to my weaver, with unique characteristics, very similar to silk even if totally vegetable, Cupro.

Cupro is a particularly slippery fabric, which derives from cotton, of which it retains the breathability and antistatic characteristics, adding a pleasant transparency.

The breaking point with the previous collections can also be seen in the choice of the photographic set where the shooting took place. In agreement with my very special photographer Simone Panetta, in fact, I chose a different, urban context, a place of metaphysical and De Chiricoan beauty, the "museum of Roman civilization". Here I tried to place a series of outfits that offer themselves as valid daily alternatives to fast fashion. A clothing line to meet the needs of every woman, who wants to feel beautiful, comfortable, respecting her body and the environment. Our dream is that by wearing and choosing items from our line you will be overwhelmed by the love we put into making them and designing a line that fully reflects our values. 
Malìa supports women, who support sustainability.