WHEN ONE SINGLE SENTENCE DESCRIBES YOUR LIFE
"There are always two choices in life: accept the conditions we live in or take responsibility for changing them." -Denis Waitley
"All in our own little way, we can manage to change something. The important thing is to try without ever giving up. Rebuilding and not abandoning the SOUTH is our duty"
SIMPLY FLAVIA, A LITTLE ABOUT ME
I love fashion, I love nature and I love my country. So I decided to create something that summarized my passions.
I am Flavia Amato, I am a Calabrian model maker and clothing designer and in May 2016 I opened the Malia Lab, an artisanal organic fashion brand, in Guardavalle Marina in the province of Catanzaro. To briefly explain how my idea was born, I'll give you an excursus on my origins. I was born in Calabria, then for study reasons I decided to emigrate to the Marche region as soon as I was an adult. Here I graduated from the Academy of Fine Arts and at 24 I chose to follow my instincts and attend a professional modeling course.
NEVER GIVE UP AT THE FIRST OBSTACLES
When I started I knew that there would be many difficulties, but I never gave up. If there's one thing I can advise anyone who wants to pursue their dreams, it's to never give up. The important thing is to accept that the greatest failure is not defeat, but not having tried.
THE CHOICE, THE POST-TRAINING PATH
In the following year I worked in subcontracting companies for large brands and completed my professional training. (if one can say so. The truth is that you never stop learning). Coming into contact with such an artificial and untruthful reality (the unclean production process, various expedients to minimize costs, simulation of Made in Italy, so on and so forth), disappointed me greatly, to the point of wish to leave the company to choose to take a different path. So I chose to follow an annual Startup training course with ISTAO, where I was chosen among the ten most innovative startups in the Piceno area. My dream was to create an atelier, where I could combine my passions for health, organic and fashion, merging them with artisanal manufacturing and an eye-catching style.
THE RETURN TO CALABRIA
I could only return to Calabria, to my land to create something so important and valuable: a choice made for opportunity, pride and the desire to demonstrate that my region is something more than what you think and above all to recover and pass on the regional "know how" in textiles. So I took my weapons, luggage and my boyfriend and drove 900km down to my old house. Together we renovated an old place in the center of the town, which my parents own, and in those 50 square meters we created a textile laboratory, where I produce and create my collections. Doing business in general is not easy, especially if you are in the south, especially if you are a woman and especially if you are alone and don't have a lot of money to use, I put in all the good will and commitment I can. In my organic tailoring I create and package clothing following ancient manufacturing values, to create garments that last over time. Mine is a new concept of fashion: artisanal and sustainable, which looks at the well-being of the body and the environment, but above all which distances itself from consumerism and creates a trend itself.
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